The Fragrance

Trump Smells
What did I see in the glass at Trump Tower, a cigarette lighter, leather wallets, and a boxed fragrance... Fragrance. Billionaire Donald Trump smells?

The scent is called "Donald Trump: The Fragrance". Another deal, Trump joined forces with Aramis, a division of Estee Lauder, and said, "Aramis is leader in the industry. The Donald Trump fragrance will be the best men's scent available. It's the must-have gift for the holidays."

Marilyn Manson will release a smell in 2006. Britney exploded on the scent along with Lopez, Paris, and Beckham.

In 1989, Michael Jackson was rumored to have made a rare fragrance with his hologram photo labeled on the box. Cher bottled Uninhibited Eau de Toilette. Vials are still available with the original card insert on E*bay. Vintage Marilyn Monroe samples date back to the early eighties with her signature across the side.

Enjoy the trend. Go to France and make a scent yourself. North of Nice, France, I took a tour in Grasse, the perfume capital of the world. Spend a whole day with a professional who will examine your appearance and bone structure. These experts will tell you what colors you should be wearing, the best creams for your skin, and of course, create a unique fragrance fit for only vous.

Smell is an art. Read about a famous nose in Patrick Suskind's book, Perfume. A monster is created in France, but the beast has a rare talent. He is born with a gift called a nose. The Nose in the fragrance industry is the creator who sits in front of hundreds of bottles, testing, sniffing for just the right combination that will sell. At least 20 scents are mixed for a simple perfume--up to hundreds for the more complex. The nose is expected to recognize between 2,000 and 3,000 scents from memory.

Perfume is a fascinating industry that can turn a myth into a legend.